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Wednesday, February 07, 2007

Increasing Same Location Sales

Vending operators are today facing situations where workplace populations have declined and operating costs continue to increase. Skilled labor is hard to find and competition is always very strong. This is why when you are faced with such a situation, it would be essential for you to sell through every vending machine that is already on location.

If you want to increase the sales volume in your Planet Antares vending business, there are only two ways to do that. This can be done by adding new locations or generating additional traffic in existing locations. The second alternative involves much lower costs, which means that it would have a more dramatic impact on the profit of your Planet Antares vending business. An increase of 1% in same location sales can improve your profitability by 20% or more. This of course applies to an average vending operation.

Most of the costs that are involved in serving an account are fixed. These are vehicle and facilities expense costs, administration costs and so on. This would mean that higher traffic at such an account would only involve the additional product costs, higher commissions payment, sales tax etc.

An industry observer reported that gross profit in vending presently runs at around 52.5% while operating expense averages at less than 25%. They also observed that operating profit has declined to an average 1.69%, which is half of what it was 10 years ago. These figures should encourage you to use the method of generating more dollars from each Planet Antares vending machine at every location without having to increase operating expense to any great extent. The methods that were used years back cannot work the same way today.

Adding new locations to your vending business as a way of increasing sales in your Planet Antares vending business would be costly. The best thing that you can do is to increase the sales in the existing locations. You can add more products in your vending machines or you can add more vending machines in that same location. These are strategies that can be used to increase sales.

A vending business should always be profitable. If it ceases to be profitable, you should look for new ways of increasing your sales. When you do that, make sure that you maximize your profits at all times.

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