The Website as Part of Marketing

When you build a website for your Antares operations, there are certain objectives that you would want to meet. Most likely, you would want your website to do the following:

• Generate more sales leads.
• Communicate to prospective customers that your company is professional and service oriented.
• Modernize and simplify the preparation of new business proposals for prospective customers
• Create a convenient alternative to the telephone for processing customer service and equipment service inquiries

Website design considerations

When designing the website for your Antares business, you need to ensure that the users would be able to get their desired information in two clicks or less. You should also use appropriate technologies and visuals that are not distracting. They should all be useful. Many websites violate these basic rules and often frustrate users in the process. You need to keep users on your site and retain their attention so that you can stand a chance of creating more sales leads for your Antares vending business.

For visual design, it is critical to coordinate efforts with other existing marketing tactics and elements. Your website must mirror your company logo, business cards, letterhead, brochures, truck signage and uniforms. Keeping it simple is the foundation to a successful website. To do this you would need to create a site with a pleasing appearance and also keep as much information “above the fold” (above the cutoff point at the bottom of a computer) as possible. You would also need to build a menu structure that is consistent with industry standards.

Separate yourself from the competition through effective writing. People don’t read website content like they do off line media. You will need to keep your paragraphs short in no more than three sentences. At the same time include white space on all your content pages. Links incorporated in your pages is also very important.

Pay careful attention to how long it takes your website to load on a 56KBPS modem. If the site doesn’t load quickly, your prospective customer will disappear and will go looking for your competitor. The aim of your website is to generate more sales leads for your Antares business, this means that your website has to stand out at all times.