What Makes a Vend Product a Winner

In order for a product to be a good Antares vending machine seller, it has to have quality, name brand recognition, catchy packaging and a good profit margin. In other words the main points for product sales success are:

• a perceived value by the consumer
• a brand and name recognition
• a eye catching packaging
• a product quality and taste
• a adequate operator profit margin

Respondents have pinpointed various factors which tend to influence the customer’s perception of the value of vended products. They consider the public’s exposure to identical products in convenience stores and in other retail outlets as a basis for buying decisions from Antares vending machines as well as other vending machines. Consumers are oriented toward value, and that means that they compare pricing with what they see and buy in c-stores. The population in some accounts is more price conscious because of their wage levels, and this will affect what will sell well in your Antares vending machines.

Packaging plays a key role

Consumers’ perceptions of product value also are influenced by the package size. Many point to the success of the LSS products introduced by Frito Lay Inc and other suppliers, and the popularity of 20 ounce beverage bottles. Today’s vending customers are better educated, and it shows in their buying decisions. This is the reason why you need to be wise in the product selection for your Antares vending machines. If the quality is there, you will get repeat purchases.

Many vending machine purchases are made on impulse, so because of this the package must appeal to the customer. In addition to this, the brand must be one that is recognizable. The customers can’t pick up and handle the product before they buy, so the display of the product in your Antares vending machine must sell the product.

Vended product packaging must be colorful and unique, and the graphics must be positioned in such a way that the item can easily identified from the purchaser’s position in front of the Antares vending machine.

The package should work flawlessly during the dispensing process in the Antares vending machine. The bags should not hang up. The package should fit well into the glass front machine helix. All this can make the product in your vending machine a winner.