Vending Industry Shows New Pricing Strategies

Planet Antares vending machine operators are now using new management tools such as handhelds and Plano grams for tracking product turns with the minimum amount of extra labor. As a result, some of the vendors have revaluated their pricing strategies.

Since a long time, Planet Antares vending operators have been complaining about the inability to raise prices to the same level as other retail channels. The main determinants of vending prices are market competition and customer contracts. Many vending operators agree that a more scientific pricing strategy would improve sales and profits.

One theory suggests that you should not pass the savings on to the customers so that you can keep the pricing simple and increase your Planet Antares business bottom line. It is possible to lower the price of certain items and still generate a gross margin at the same or higher level than the branded items.

In the vending industry, the ‘take out’ customer is unheard of and thus, presents a huge opportunity for growth and profit maximisation. Another thing to be noted is that if Planet Antares vending operators are supported by secondary suppliers, the dependence on big manufacturers would be reduced.

All this implies that it’s the right time for Planet Antares vending operators to experiment with value pricing. One of the reasons for this is the increasing price consciousness among consumers and higher attention being paid to special offers.

Moreover, location sales have decreased because of downsizing. In short, it is an oportune time for vending operators to rethink their pricing strategies.