Advertising Methods For Your Vending Business

When your vending business requires expansion and starts catering to a large number of people, you will have to employ staff that can help you carry out the various functions. There are several aspects of vending business that cannot be handled on your own. It’s best to hire personnel for operating, repairs and servicing of the vending equipment so that your business can run smoothly.

To find such employees, you can adopt several different techniques such as:

• Going online
• Using Print media

These are the two main forms of advertising which can prove to be helpful in your search for the right employees for carrying out business operations in your company.

#1. Print advertising
Vending operators may or may not know how to write a classified advertisement that can be published in newspapers, journals or magazines. Usually, such ads of vacancies are given in newspapers and published under the ‘classified’ column.

However, most vending operators get discouraged due to their lack of ability to write a good ad and prefer the word of mouth method of looking for employees. If you want your Planet Antares vending business to be successful, don’t rely on the traditional ‘word of mouth’ technique alone.
To create an ad for a newspaper, you will need to do some homework regarding the publications available in your area. The daily paper is a good place to spread word about a vacant position in your organization. Once, you have selected the newspaper in which you want to get your ad printed, the next step will be to decide the day of running it.

Make sure that your ad tells people what you actually want to say. Try to convince the potential applicant about the benefits of working with your company instead of choosing any of your competitors. If you can distinguish yourself as a better employer, you will have a better chance of getting good applicants.

Your ad should not be boring or in the standard format. Make it as attractive and interesting as possible. It should grab the reader’s attention. the sales representatives of the publication can help you with this aspect by giving useful suggestions for making a great impact while designing the ad.

#2. Going online
Nowadays, a major part of the potential employees are going online to search for jobs. The web-based job advertising has gained huge amount of popularity which will only grow in the near future.

It would be a good idea to include a ‘jobs available’ section in your company website so that a visitor looking for a job can find the required information easily. You can also put an ad with the numerous job search portals to find employees for your company.

Vending Products: From Snacks To Meal Replacement

Customer demands and preferences are changing frequently and any vending operator who wants to maintain his market share will have to adapt accordingly. Snacks are a favorite vending product among people of all types, cultures and age groups. With better lifestyles and diverse likings, evolving consumer tastes allow vending operators to provide a wide variety of snacks than ever before.

Many of these snacks have become a vital part of people’s daily routine. Most employees are short of time and hardly manage to go for proper meals. A bag of chips or a snack mix from an Antares vending machine is the perfect replacement in such cases.

Recognizing this need for quick-fix hunger solutions, snack manufacturers are trying to create and introduce new flavors and ingredients every month to increase customer satisfaction and business profitability. There is intense competition among vending industry players to get the maximum number of customers to use their vending equipment. If you want to maintain a reasonable level of sales, it’s best to keep up with the changing market environment, especially customer demands.

Another trend that is fast emerging is the demand for healthier snacks that have lesser calories, more nutritious elements but still have full flavor and affordable price. This is a great opportunity for snack vending machine operators to meet customer demands by an appropriate product mix while increasing sales. The best idea will be to offer a combination of conventional bestsellers and the healthy snacks in demand at the moment.

Antares vending machines have witnessed a growth in the demand for bold flavors as the traditional snacks are serving as meal replacement for many people. They want “grab and go” food products that will as filling and healthy as a proper meal. Employees who can’t leave their work desk for long periods of time and travelers are the main clients of such snacks. In most cases, the emphasis is still on convenience rather than fitness or healthy diet.

Future trends

While bold flavors are popular since a long time, spicy and tangy flavors are also gaining popularity in the snack mix. Snack manufacturers are trying to make chips and other items self-sufficient i.e. without any need for sauce or dip to improve the taste.

Planet Antares vending products have taken this trend into consideration and offered hot and spicy snacks in various flavors to the operators for filling their vending machines. Not just the ethnic community but also the general public has shown a liking for these new snack flavors.

In the time to come, there will only be lesser time to sit down and have a meal. That means higher demand for “on the move” food which can be met by vending machines. There will be new product innovations, better and faster vending equipment as well as greater range of price points for a variety of items.