Attracting Vending Business Customers

If you look closely, you will find important similarities between the operations of a machine shop and a full line vending machine business. Both of them depend heavily upon expensive capital equipment that seems to last forever. No business can succeed without the key elements of growth and customer satisfaction.

Usually, Planet Antares vending operators view growth in terms of the number of locations acquired by them. Firstly, they will hire expensive salespeople to seek out new customers and alos they would be prepared to invest substantial sums and take additional debt to pay for the new state-of-art machines to equip the new account. Moreover, the vending operators sit back and look at their existing customers as cash cows.

Remember that your vending machines will last long only if the vending equipment is maintained in a proper manner.

It is common for the average vending operator to worry about the competition offering his locations the same deals with new equipment that he is offering or even better deals. All this can be a worthless exercise as there are too many vending operators sitting on warehouses full of older equipment that they have taken from locations they have lost to aggressive competitors. No cost is too high when it is paid for acquiring or preserving a location.

Always remember that existing customers are more valuable than the future customers. With existing customers, you have already dealt with the cost of obtaining and equipping the customer and enjoy a certain level of credibility with them, based upon the quality of product and service offered by you.

Planet Antares vending operators and their vending locations can greatly benefit from new vending equipment. It also requires fewer service calls. Higher capacity vending machines produce lower route labor and vehicle expenses for the operators. In the end, this will result in higher sales for the Planet Antares vending business.