Packaging And Its Importance In Vending

Packaging is the art of enclosing or protecting products before they are sent for distribution, storage, sale or use. Apart from making the product look attractive, packaging is done to protect the product, prevent from contamination, and create convenience during transport, security and most importantly as a marketing strategy. Whatever may be the reason, from business point of view packaging is done to enhance sales.

Besides the kind of vending machine that is used to vend products, what is more important is how is the product offered for sale? Product packing should be in such a way that a customer is persuaded to purchase it. Packaging enhances the beauty of the product. With customers giving more priority to packaging, manufacturers are spending equal amounts on packaging as is paid for maintaining the quality of the product.

Modern customers are perfectionists and they want best quality in almost everything. Due to increased craze towards vending machines by both customers and operators, products offered for sale are also being attractively packed.

How packaging helps in attracting more customers?

Following points can help us understand how packaging helps in attracting more customers:

• Customers tend to judge a product by its looks.
• Sometimes attractive packaging urges customer to try the product.
• Packaging acts as a shield and protects product from contamination.
• Packaging highlights the features of the product

Apart from this, packaging is one of the key marketing strategies. The significance of packaging in increasing sales of a product has been realised in vending machines. Packaging makes the product easily noticeable since customers cannot handle the product placed inside a vending machine before it is purchased.

With introduction of glass front vending machine, attractive packaging has become more crucial. As customers can see the product through the glass front, they gather all the essential information related to the product before making a purchase. Not only this attractive packing grabs the attention of buyers easily and arouses an interest to try the product. In case the product is damaged or does not have a clear print on it, then it can damage the reputation of the operator and ultimately discourage the customer from making a purchase.

There are several effective ways of driving sales from a vending machine and packaging is one among them. To know more about how you can generate more sales from your vending machines, just get in touch with experts from Planet Antares. They not only manufactures modern vending machines but also provide guidance to vending operators for setting up their business.

Trends In Vending Industry

Vending today is a rapidly growing multi billion dollar industry featuring hundreds of varieties of vending machines starting from a simple candy machine to highly sophisticated technical vending equipment. Several enthusiastic new entrants are choosing this field. With consumers focusing on low carbohydrate foods and organic foods over junk foods, vending operators have resorted to adopting new trends by offering a variety of nutritional products.

In recent times, popular diets have become more prevalent among vending machines. With increasing number of vending machines, these are becoming key source of meals for many customers. Offering healthier food products will drive sales from customers who are more nutrition conscious. The institute of food and technology has stated top reasons for shift towards healthier eating habits.

• Eating good food: More and more customers are making changes in their eating styles and shifting to healthy foods to promote healthy lifestyle.

• Fear of obesity: With obesity on the rise, more and more customers are seeking products that are low in carbohydrates and calories but rich in proteins.

• Schools and educational institutes: Schools and parents are looking for healthy vending options to fight against child obesity.

Healthy vending trends

With concerns increasing about child obesity, schools and legislators are trying to regulate school vending machines by restricting number of junk food and sugar products in the school. The National Automatic Merchandising Association is also launching a national education campaign for youth to promote the importance of healthy diet. The number of machines vending milk has increased in schools and advancement is also made to improve the quality of milk containers and refrigeration. Schools are insisting on offering dairy milk, Soya milk, flavoured milk and rice milk instead of junk food.

One major reason behind the success of vending business is the availability of automated data collection technology in vending machines. This technology allows machines to record sales at individual product level. Using remote vending monitoring system, operator will be able to monitor every minute detail at the click of the mouse. Operators save a lot of time and manpower using these machines. Not only this, operators are also able to track customer preferences and replace products that have least demand.

With vending technology becoming more reliable, machine operators will be able to run their businesses more efficiently. For successful vending operations, contact Planet Antares. Planet Antares vending machines are one of the most trusted vending machines. They not only sell remarkable vending machines, but also provide guidance for setting up smooth and profitable vending operations.

Successful vending business commands

It is not tough to start a vending business these days. You would need some degree of funds and the required knowledge to start your vending business. Anyone with the above requisites can get into this business but the hard part is to make it a profitable business venture. You can find many vending operators in this business but not all are successful. There is a reason and Planet Antares, a vending machine manufacturing company guides its distributors and vendors on how to beat the competition and be successful in the vending business. Below are some of the key rules that will help you to remain on top.

Treat your customer as the king: This is one of the most basic rules in every business and it holds true in the vending business as well. A happy customer will refer you to others which will increase your business and profits. Make sure that you keep your customers in mind before taking any decision. Always maintain healthy relations with your customers and keep your operations transparent.

Rely on brands: Almost everyone can relate themselves with brands. Many consumers are very loyal towards their brand so brand loyalty of customers has to be given importance while stocking your vending machine. Make it a point to stock your machine with high in demand branded products as this will automatically generate high sales.

Find a suitable location: Location is very important in order to make your vending business successful. You must install your machines to locations where there is high footfall and where you think, customers will be prompted to buy your product. A survey in the preferred location will help you gauge into the mind of people of that location, according to which you can take your decision. You can also seek the help of Planet Antares expert staff while selecting a location for your vending machine.

Service your machines regularly: make sure that your machines are always in a good working condition. This will reduce the chances of a breakdown and will keep your machine well maintained. Also the products remain fresh in a well maintained machine. Also this will enable customers to come back every time to your machine.

Planet Antares support staff helps you to achieve unrivaled success in the vending industry through steady direction.

How to buy a vending machine

Buying vending machines can sometimes be a tedious task for a new business owner. He may not know the right resources and may end up buying a machine which is not exactly what he wanted. It is important that you go to internet and research about different vending machines and vending companies. Once you have looked at different vending companies, go to them personally and check out their working strategies. Here are some points that will help you in selecting your vending machines.

The first and foremost point while selecting your vending machine would be to know your manufacturer. We recommend you to buy directly from the manufacturer. Companies like Plane Antares not only provide the best vending machines but also provide you with all the technical details you would need to run a vending business.

Your location would be one of your major reasons while selecting your vending machine. You can choose from glass front vending machines and simple vending machines. If you are at a prominent place with high footfall, you may need a glass front vending machine as products are clearly visible through this vending machine and attracts compulsive buyers and children.

Always choose robust looking and durable vending machines keeping in mind the long run. You might make a mistake if you ignore this point as cheap vending machines may end up costing more with the maintenance and overhead costs.

Planet Antares is said to be the most trusted brand in the vending industry and has a support staff ready to help all 24/7. Planet Antares uses state of art technology and still offers competitive prices for its vending machines. A friendly support staff is always there to guide you through any problems that you may face.

To get durable, robust and state of art vending machines, we recommend Planet Antares machines. Planet Antares has been around for three decades and is the most trusted brand in the vending industry. With Planet Antares take your first step towards your financial independence.