Healthy Vending: A Potential Opportunity Or Threat?
The vending industry is at a point where new and dynamic changes are being witnessed. While some vending operators have adapted to them, most of the players are still struggling to retain their market share while hesitating to change with the changing market elements.
One such recent trend in the vending industry is the introduction of healthy products for customers. Majority of the Planet Antares vending machines vend fried snacks and high-calorie beverages. Now, they will have to redesign their product mix to suit the needs of customers.
Americans love snacking and use vending machines to grab a quick snack or soda on a daily basis. However, recent studies have shown alarming rates of obesity among adults as well as children. This has led to greater awareness among the customers about their depleting health. Even health organizations are discouraging schools and offices from keeping traditional vending machines that dispense high-calorie items.
In such circumstances, it has become imperative for vending operators to look for healthy vending products. As customers become conscious about what they eat, Planet Antares vendors will have to cater to their health and fitness oriented desires. While most vending operators take this as a challenge or threat to their business revenue, you must accept healthy vending as a part of the dynamic vending market and change our strategies accordingly.
Many of the vending product manufacturers have already started creating and selling new products that have lesser calories and fat content but retain the taste and flavor of the best selling varieties. Some of the popular healthy products being offered are:
1. Nuts
2. Milk bars
3. Meal replacement bars
4. Nutrition bars
5. Milk and tea as beverages
Apart from these, there is a vast array of other products that are launched in the vending market regularly. Of course, this doesn’t mean that you must remove all the traditional products from your vending machines. The key to success will be arriving at an optimal mix of both conventional and healthy items. This also allows you to serve a wider customer base.
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